Have you ever wondered why you keep seeing an Advert about something you recently googled about as you scroll through social media or on websites you visit? Well, thats a digital strategy called targeting used to focus the viewership of your product or service to people who are intrested in the product.
Jalule in partnership with the African Development Bank Group #AfricaVsVirus Challenge has organised a 2 day training for Businesses owners, Entrepreneurs and Digital skills trainers to equip them with digital strategies such as targeting. This is aimed at helping businesses and Entrepreneurs cope up with the effects of the Covid-19 pandemic on their operations. The training will happen on Monday 26th and Tuesday 27th July from 10:30 am to half past Midday.
The training, which will take a maximum of 2 hours during each of the 2 days is intended to enable the business owners discover new ways of ensuring continuity of their businesses during and after the pandemic. Most business owners now agree that online business is a disruption that they cannot avoid going forward.
What the training will focus about
Attendants of the training will begin by understanding how challenges to doing and starting a business can be overcome by learning from what similar businesses have done. “This section structure is based on the Havard Business School Course , Entrepreneurship in emerging economies , which we attended earlier this year”, says Donald Waruhanga, CEO and Founder Jalule, an initiative of Doppler Technologies. The rest of the content has been benchmarked from Forbes business, The Tony Elumelu Foundation Disruptor trainings, the MIT Solve Social Impact course and Jalule’s past client stories. These include
- Checklist for starting a business,
- Setting business goals like increasing likes, selling a number of Units
- Branding – What do clients know you for?
- Business Leadership – What does it take to manage your team and how to close a deal
- Developing Effective content for online platforms.
- Placing and Running effective ads from as low as $3, targeting intrested clients, setting characteristics of clients.
- Understanding Platforms – When to post on social media platforms, designing graphics and tips for Zoom and internet security.
- The Jalule Hybrid strategied – A combination of Goals, Business level strategies and Digital options to effectively reach the clients. Goals include Attracting new clients, introducing a new product into market and managing competition, etc.
How to attend the training
The session will be conducted on Zoom for only 90 participants who have registered. These will be given a link to the training. The training will be interactive with a presentation on step by step execution of skills. Participants will also recieve a big discount on the Jalule Toolkit on which the training is based. The Toolkit will enable business owners to quickly and easily take the training into action and start to grow their business. Other benefits include, free listing of their business products/services on the Jalule platform, discounts on other packages like digifolio listing which is a one pager description of the businesses.
